IBM WATSON: THE COLOR OF EMOTION

 

Working with a team of developers at The Mill, I designed and art directed a massive real-time art installation powered by IBM Watson. Natural language and musical compositions were assigned emotional values by Watson, which we then translated into immersive visualizations that could be navigated by time, emotion and genre.

We started by designing a custom piece of hardware capable of sorting massive amounts of data. Next, we designed an accompanying display screen, which served as a legend for the abstract visuals, as well as a user interface. Below are initial mockups for both devices.


 
 

The look of our data visualizations was inspired by the fluidity of dripping paint and flowing water. Our aim was to translate Watson’s data into a beautiful gestalt of color and texture. To do this, we paired specific visual parameters with various types of data.


 
 

The second component of our data visualizations was text-based. By analyzing song lyrics, tweets, and news headlines, we were able to generate real-time compositions based on the emotional tone and intensity of specific words, phrases, and sentences.


 

ROLE: Art Director | STUDIO: The Mill

CREATIVE DIRECTOR: Rama Allen