GENERAL MOTORS: GM WORLD INSTALLATION

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PROJECT OVERVIEW

For the relaunch of General Motors World, GM wanted a robust visual system capable of displaying a variety of data, while simultaneously showcasing their latest line of vehicles. Our proposal included a real-time particle system driven by the data of GM's global presence, from production to sales. The resulting effect was a lush system of undulating colors.

 

CREDITS

ROLE: Designer + Art Director

ECD: Rama Allen

ADDITIONAL ART DIRECTION: Will Adams

STUDIO: The Mill