GENERAL MOTORS: GM WORLD INSTALLATION
For the relaunch of General Motors World, GM wanted a robust visual system capable of displaying a variety of data, while simultaneously showcasing their latest line of vehicles. Our proposal included a real-time particle system driven by the data of GM's global presence, from production to sales. The resulting effect was a lush system of undulating colors.
ROLE: Designer + Art Director
ECD: Rama Allen
ADDITIONAL ART DIRECTION: Will Adams
STUDIO: The Mill