AICP: 2018 REAL-TIME SYSTEM
This project started with a simple question: How can we create a title sequence that is unique each time it's played? To achieve this, we built a custom piece of real-time software capable of procedurally generating motion graphics. We used this system to create a wide variety of content, including title sequences for the AICP and NEXT awards, pre-rendered interstitials, and an interactive installation at MoMA.
LAYING THE FOUNDATION
Our first step was to design a procedural grid system. Knowing that the majority of our content would be pseudo-random, this grid system provided a reliable backbone for an otherwise unpredictable piece. We were able to dial in parameters for things like subdivisions and count, which resulted in a wide variety of grid layouts.
POPULATING THE GRID
After designing the grid system, we had to decide how best to populate it. To do this, we created a library of generative modules. These modules included solid shapes, outlines, blur panels, live camera feeds, live text, and audio-reactive shaders.
Once our grid system and modules were defined, we used the software to procedurally generate a wide variety of content, including dozens of interstitials. Each composition was truly a surprise.
CONTROLLING THE CHAOS
A custom GUI gave us ultimate control over a wide range of decisions. While the goal was to create a system full of unpredictability and surprise, we still wanted to define certain aesthetic parameters. This GUI allowed us to explore different attributes, such as probability, frequency, and color.
PUTTING IT ALL TOGETHER
The system generated unique content every time we ran it. The below image represents 18 unique variations of a particular moment from our title sequence. As the image shows, each grid layout, as well as the content populating the grid, is unique.
ROLE: Designer + Director
DEVELOPERS: Éric Renaud-Houde, Jimmy Gass, Michael Dunkley, Joji Tsuruga
MUSIC: Ant Food
STUDIO: The Mill