AICP: 2018 REAL-TIME SYSTEM

PROJECT OVERVIEW

This project started with a simple question: How can we create a title sequence that is unique each time it's played? To achieve this, we built a custom piece of real-time software capable of procedurally generating motion graphics. We used this system to create a wide variety of content, including title sequences for the AICP and NEXT awards, pre-rendered interstitials, and an interactive installation at MoMA.

 

AICP_Grid_01.jpg

LAYING THE FOUNDATION

Our first step was to design a procedural grid system. Knowing that the majority of our content would be pseudo-random, this grid system provided a reliable backbone for an otherwise unpredictable piece. We were able to dial in parameters for things like subdivisions and count, which resulted in a wide variety of grid layouts.

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POPULATING THE GRID

After designing the grid system, we had to decide how best to populate it. To do this, we created a library of generative modules. These modules included solid shapes, outlines, blur panels, live camera feeds, live text, and audio-reactive shaders.

 
AICP_Modules_01.jpg

AICP_Interstitials_01.gif

GENERATING CONTENT

Once our grid system and modules were defined, we used the software to procedurally generate a wide variety of content, including dozens of interstitials. Each composition was truly a surprise.


CONTROLLING THE CHAOS

A custom GUI gave us ultimate control over a wide range of decisions. While the goal was to create a system full of unpredictability and surprise, we still wanted to define certain aesthetic parameters. This GUI allowed us to explore different attributes, such as probability, frequency, and color.

AICP_System_01.jpg

PUTTING IT ALL TOGETHER

The system generated unique content every time we ran it. The below image represents 18 unique variations of a particular moment from our title sequence. As the image shows, each grid layout, as well as the content populating the grid, is unique.

 
AICP_Master_01.jpg

CREDITS

ROLE: Designer + Director

DEVELOPERS: Éric Renaud-Houde, Jimmy Gass, Michael Dunkley, Joji Tsuruga

MUSIC: Ant Food

STUDIO: The Mill